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  • Writer's pictureAda Jonušė

DAO building lessons



Lessons learned building a DAO: When trying to create a DAO (my definition below), its founders have to be clear about its purpose and how much the intentionality matters. Is it a group of people that come together and do anything (a very decentralized approach, not easy from the communications perspective) or does a DAO have a more defined purpose and goal (meaning that some direction is clear and is put forward by the team behind the project)?


Both cases exist in the DAO world: from NFT-based communities that create products and projects around the IP rights or social DAOs that are work like social clubs where people meet and do anything they want to do together to DAOs with a clear purpose to run a specific product. But one cannot have both: if it is a fully autonomous organization, it can in theory do whatever with the DAO treasury, something not all founders find appealing. Defining clear values might be a middle way to say that the community can do anything AS LONG AS it is not against the DAO values.


The interesting psychological aspect is that the founders have to have a strong agency to get the project going and at the same time an ability to allow it to develop on its own even against the initial vision one held.


We will need more training and processes to enable this!


*DAO is a Web3 decentralized autonomous organisation: both an organizational and business model.



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Ada Jonuse_Web3 entrepreneur _Startup mentor and advisor_Consultant_ Women empowerment agent_Ada Jonušė_2
Ada Jonuse_Web3 entrepreneur _Startup mentor and advisor_Consultant_ Women empowerment agent_Ada Jonušė_3
Ada Jonuse_Web3 entrepreneur _Startup mentor and advisor_Consultant_ Women empowerment agent_Ada Jonušė_1
Ada Jonuse_Web3 entrepreneur _Startup mentor and advisor_Consultant_ Women empowerment agent_Ada Jonušė_4

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